Show, Don’t Tell: Demonstratives, Memory, and Modern Trial Advocacy | Attorney Geordan Logan | S6 Ep. 1

In the Season 6 opener of Best Practices with Kenny Berger, Kenny sits down with Geordan Logan of Claggett & Sykes to explore why the most effective trial lawyers don’t just tell stories, they show them.Drawing on his background as an Air Force instructor, corporate educator, public defender, and plaintiff trial lawyer, Geordan explains how adults learn, remember, and make decisions in the courtroom. His guiding principle, “edutainment,” focuses on using visuals and storytelling to capture attention, build credibility, and give jurors memory “hooks” they can carry into deliberations.In this episode, you’ll hear practical strategies for:Designing openings that act as a clear roadmap for the entire trialUsing demonstratives and visuals to reinforce credibility and focus juror attentionPreempting defense arguments by framing and dismantling them earlyHumanizing damages so jurors understand what was truly taken, not just the numbersKenny and Geordan also discuss the mission behind Outer Realm, a national community of plaintiff lawyers committed to sharing knowledge, strengthening trial advocacy, and protecting the Seventh Amendment.If you want jurors to remember your case and trust the story you’re telling, this episode sets the framework.