Show Me a Second Place Finisher and I'll Show You a Winner!

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries converse about why being in second position may actually be superior to being in first. While counterintuitive, there is tremendous power in proactively building relationships even while another provider is in place. As salespeople, we often think of selling as running plays in a sports setting, but is there ever an end to the game? Taking calculated moves and building proactive, slower relationships will eventually earn us the position of a trusted advisor. From there, closing the sale is easy and the prospect is often much more realistic if we aren't their first provider. You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. Contact the show by emailing [email protected]. Just send us your thoughts and we will expedite you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions and Basecamp for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices