Show Me How & Why Advertising Works

On this edition of Monday Morning Radio, two veteran advertising strategists discuss the merits of investing in advertising campaigns, including the many non-tangible benefits that create value. Rich Carr, a regular Business Unconventional contributor and Wizard Academy graduate, heads Carr Knowledge Interactive Marketing & Advertising, Inc., based in Seattle. To read a full profile of Rich, click here. Ric Bender, a top account executive with Salem Radio in Denver, specializes in helping small businesses harness the power of radio advertising and social marketing to give their businesses a competitive edge. Ric is the liaison between Business Unconventional and its host station, 710 KNUS AM in Denver. B. sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo. Business Unconventional is hosted by David Biondo and Dean Rotbart and airs each Sunday morning at 8 a.m. (MDT). The program is also streamed over the Internet at www.710KNUS.com. Original broadcast date: April 29, 2012Photo: Ric Bender, Salem Radio

Episode metadata supplied by the publisher feed · Published Jun 18, 2012

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Show Me How & Why Advertising Works

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