Show Up, Show Off: How Sleek Signs Cracked a New Market

With 30 years in the print industry, Jenn has worked every corner of a print shop, from quality control and shipping to graphic design and sales. Now in business development at Sleek Signs, she joins us to share what it really takes to expand into a new city, build a brand from scratch, and sell with confidence when nobody knows your name yet.We talk about Sleek Signs' move from Regina to Calgary, why physical presence is everything when entering a new market, and how the right marketing materials can make or break a sales conversation. Plus, Jen opens up about being a self-proclaimed "non-marketer" who had to learn — reluctantly — that putting your face out there actually works.In this episode:- Why one salesperson calling from Regina wasn't enough — and what changed when Sleek opened a Calgary location- The difference between telling people you're great and actually showing them- How Jenn went from resisting LinkedIn to embracing personal branding- What a "world-class marketing community" really means (hint: it starts with feeling welcome)Whether you're in sales, marketing, or just trying to grow something in a new market, this one's for you.