Showing the Value of Design - An interview with Aarron Walter

In order to be respected as a designer you need to be able to show the value of design. But how do you do that? In this weeks episode Ian Paget interviews Aarron Walter to find out. In this interview we learn how designers can gain the respect of business owners, how to measure the success of a project, Aarrons approach to UX design, and how you can use emotion to create incredible user experiences. Aarron Walter is VP of Design Education at InVision, host of The Design Better Podcast, founder of the UX practice at MailChimp, and author of a number of publications including the book, Designing for Emotion. Books & Resources Mentioned Aarron Walters website. Design Better by InVision. The Design Better Podcast. Designing for Emotion – Amazon UK | Amazon US Universal Principles of Design – Amazon UK | Amazon US The User Experience Team of One – Amazon UK | Amazon US Just Enough Research – Amazon UK | Amazon US Typographie Web – Amazon UK | Amazon US Emotional Design – Amazon UK | Amazon US The Design of Everyday Things – Amazon UK | Amazon US Responsive Web Design A Book Apart Collection Enterprise Design Sprints – Free eBook usertesting.com To keep learning and improving, use SkillShare and the courses from The Futur. For show notes and episode transcription head here: https://logogeek.uk/podcast/aarron-walter/