Showing Up + Setting Yourself Apart on Social Media with Michael Razzano

In this inspiring episode, Ashley sits down with the dynamic Michael Razzano to discuss his journey of creating impactful social media content as an aesthetician, balancing expertise with relatability, and building authentic engagement online. Michael shares actionable insights, personal habits, a refreshingly honest perspective on imposter syndrome and the power of showing up authentically.What You'll Learn in This Episode:The Origin StoryMichael reveals what inspired him to create his signature social media content and how his approach has evolved by focusing on his audience and key metrics.Strategies for GrowthActionable tips for aestheticians to grow their online presence, including the importance of just posting the content, finding inspiration in complementary creators, and stepping out of your own head.Balancing Expertise and RelatabilityInsights on staying approachable while showcasing expertise and why "perfectionism is boring." Michael highlights accounts that inspire him, like:Brock JohnsonUnfiltered InjectorAmir_the_vetHair by CarlosFavorite Editing ToolsMichael’s go-to apps for creating polished content:VeedSpliceInstagram’s in-app editorOvercoming Imposter SyndromeHow Michael handles self-doubt and avoids comparison by focusing on habits and beliefs that ground him in his authenticity, including letting his guard down and embracing imperfection.This episode is packed with relatable advice and practical tools for anyone in the aesthetics or wellness industry looking to elevate their online presence while staying true to their unique voice.Resources Mentioned:Brock Johnson on InstagramUnfiltered Injector on InstagramAmir_the_vet on InstagramHair by Carlos on InstagramEditing Tools: Veed, Splice, TikTokFollow Michael on Social Media: https://www.instagram.com/michaelrazzanoskin Private Hands-On Advanced Facial Training & Virtual MentorshipSlow Flow & Sculpt 1 Day Workshop 2-Day Intensive Golden Touch Workshop ApplicationWorkshop & Retreat WaitlistFree Golden Experience Guide Monthly Publication