Showing Up with Strategy: Marketing with Authenticity with Marianna from Women of Worth

In this episode, we’re joined by Marianna, a marketing and branding powerhouse with over 25 years of experience in the industry. Founder of Women of Worth and the visionary behind the WOW Women Festival, Marianna shares her passion for helping women in business confidently show up online—without sacrificing authenticity.💬 We dive into what it really means to be authentic in today’s digital world, busting the myth that you need to “bare it all” to connect with your audience. With her warm, thoughtful approach, Marianna shows us that strategy and authenticity can (and should) go hand-in-hand.🔥 In this episode, we cover:How Marianna transitioned into entrepreneurship after lockdownThe importance of curating a marketing strategy that feels alignedWhy authenticity doesn't mean oversharingThe challenges women face when showing up online—and how to overcome themHow she bridges cultures and creativity working between the UK and ItalyHer mission behind the WOW Women Festival and the Women of Worth movement👩‍💼 Whether you're building your brand or just starting to show up online, this episode is packed with wisdom and heart.🔗 Connect with Marianna:Instagram: @https://www.instagram.com/womenofwortharewow/Website: https://www.wearewowwomen.com/LinkedIn: https://www.linkedin.com/in/marianna-penna-prca-9384392/Youtube: https://www.youtube.com/channel/UCERe-zjxuOoroowlGLrnB5w  ⁨@wowwomenofworth⁩  🎧 Listen now and discover how to market yourself with purpose, passion, and power—without losing yourself in the process.