Shrunk and Punk'd

News flash: men aren't the only people who enjoy the outdoors. No sh*#, right? But the outdoor gear industry has only recently started to realize that there are more people wanting high quality gear than traditionally fit men.  Today, we're digging in to the fraught relationship between the gear industry and gender. When do women actually need something different, and when are companies just looking to make more money by selling women a product that is essentially the same thing... but smaller and pink? And what do you do if the available products - pink or not -  don't fit your body at all?  Learn more about your ad choices. Visit megaphone.fm/adchoices