雙全聯手力戰統一,統一真的會怕嗎?【Tony幫你做功課】 episode artwork

EPISODE · May 27, 2026 · 31 MIN

雙全聯手力戰統一,統一真的會怕嗎?【Tony幫你做功課】

from 電商Tony陳 · host 電商Tony陳

【國城寳實二代】坐擁台南平實公園特區核心,距捷運藍線預定站約250米,集結日本藍瓶咖啡空間設計師芦沢啓治等大師,實現隱身都會的 Urban Villa。25-75坪|平實公園首排 南北坐向即刻預約: https://fstry.pse.is/9kcnjn —— 以上為 Firstory Podcast 廣告 —— 留言告訴我你對這一集的想法: https://open.firstory.me/user/ckj5xdvf2dnsa09362y6nxdla/comments🚀|廣告合作招募中,歡迎聯絡洽談https://lin.ee/Gn8a5FM🚀|支持《 電商Tony陳 》做更多精采影片:https://www.youtube.com/channel/UCsxd_JDERVC1-HKXt_D3rhw/join全聯×全家世紀結盟|對戰統一蝦皮|雙全聯軍生死戰|敵人的敵人就是朋友台灣零售業投下一顆震撼彈:全聯與全家正式結盟,全台 4,400 間全家門市即日起化身「全電商」取貨點。一個是生鮮霸主,一個是超商龍頭,平常互搶客人、互搶供應商、互相分食市場的死對頭,竟然手牽手出來開記者會。為什麼?因為他們發現,真正會吃掉自己的,是即將併購家樂福、剛被公平會「解除封印」的統一集團,以及不斷蠶食本土通路、靠補貼搶走超商包裹的蝦皮。這集「電商Tony陳幫你做功課」就帶你拆解這場「雙全聯軍」背後的生存戰略——表面只是開放取貨,骨子裡卻是一場關於物流、金流、會員數據與零售主權的世紀大戰。看完後你會清楚的瞭解:1)全聯與全家為何結盟:全聯卡在成長瓶頸(取貨體驗差、「結帳地獄」),全家物流年營收暴跌 22.5%、急需新訂單,於是一拍即合。2)這場結盟真正要對抗的兩大魔王:解除公平會封印、準備磨刀霍霍向供貨商的統一集團,以及用「店到店」割肉超商物流的蝦皮。3)為什麼「取貨」是雙方唯一敢碰的合作起點:全家的咖啡 vs 全聯的生鮮,靠停火默契避開利益衝突,才能最快落地。4)下一步合作的想像:金流串接(全支付×全盈支付)、會員與點數共用,最終劍指統一想做的「亞洲流通生活平台」。我是電商 Tony 陳帶你看懂台灣時事背後的商業邏輯訂閱我,讓我做好的商業功課變成你的成功捷徑- 我的LINE官方帳號:@gogogogo- 我的網站:https://atm70000.com- 我的fb:https://www.facebook.com/atm70000- 我的IG:https://www.instagram.com/atm70000tony- 我的tiktok:https://www.tiktok.com/@atm70000- 捐款資料- 財團法人台東縣私立牧心智能發展中心 地址:950台東縣臺東市民航路21號 電話:089-237121  傳真:089-237075    立案字號:府社福字第1080105162號     統一編號:93859484     劃撥帳號:06649090     戶名:財團法人台東縣私立牧心智能發展中心     牧心信箱:[email protected] 牧心線上捐款:https://bit.ly/3DgpHp7 Powered by Firstory Hosting

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雙全聯手力戰統一,統一真的會怕嗎?【Tony幫你做功課】

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