Shut Up and Sell (Ryan Pinnick Super Genius Sales Tips) - Ben's Business Podcast #46

Shut up and sell. 🤐 Here are some of my best sales tips I learned from Ryan Pinnick at the 5 Day Super Genius Wealth workshop in London. The more you get your customers to talk the more you know about their problems. The more you know about your customers problems the easier it is to give them the right, related offer at the right time. In sales meetings, make it your aim to learn more about the prospect customer by asking more questions instead of going through your normal scripted presentation. The aim is also to make the prospect customer more aware of what their unconscious problems really are. As Ryan Pinnick taught me, "when someone goes to B&Q for paint, they are not really buying paint, they are buying a beautiful home." Don't sell them the features or advantages but sell them the benefits, which is usually an emotional reason.