Si tienes un eCommerce NO necesitas un CRM

What this episode covers

La adopción de CRM en ecommerce ha crecido en popularidad, pero ¿sabías que más del 60% de las implementaciones de CRM en el sector no generan el retorno de inversión esperado?📩 Tips y contenido TOP de GROWTH en nuestra newsletter: https://p-h.es/newsletter-growthUn CRM es útil en modelos con ventas complejas, como en el caso de negocios B2B, donde mantener un historial detallado y una ficha de cliente exhaustiva es clave, pero si tienes un ecommerce transaccional, con ventas frecuentes de bajo ticket, y un enfoque en la optimización de procesos, un CRM puede no ser la mejor opción.🌍 Más info sobre el episodio en https://producthackers.com/es/podcast/si-tienes-un-ecommerce-no-necesitas-un-crm?utm_source=Podcast&utm_medium=descripcion(00:00) Intro y presentación.(01:21) Situaciones donde un CRM es imprescindible.(03:58) Casos adicionales para usar un CRM.(05:41) Cuándo evitar un CRM.(08:25) Alternativas al CRM.(10:57) Ventajas de la automatización del marketing.(12:17) Errores comunes al implementar un CRM.(16:38) Cierre y despedida.NOSOTROS🔥 Programa Profesional de Growth en eCommerce - https://p-h.es/growth-ecommerce-p📈 Casos de éxito de Growth - https://p-h.es/misiones-growthRRSS📹 YouTube - https://www.youtube.com/c/GrowthProductHackers💼 LinkedIn - https://www.linkedin.com/company/producthackers/🐦 Twitter - https://twitter.com/product_hackers📱 Instagram - https://www.instagram.com/product_hackers/

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Frequently Asked Questions

How long is this episode of Growth: el podcast de Product Hackers 🚀?

This episode is 17 minutes long.

When was this Growth: el podcast de Product Hackers 🚀 episode published?

This episode was published on November 23, 2024.

What is this episode about?

La adopción de CRM en ecommerce ha crecido en popularidad, pero ¿sabías que más del 60% de las implementaciones de CRM en el sector no generan el retorno de inversión esperado?📩 Tips y contenido TOP de GROWTH en nuestra newsletter:...

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