Sid Ganis (Veteran Studio Executive, Producer) on Marketing Lucas and Spielberg's Biggest Films, Running Studios, & Leading the Academy

Send Kevin a Text MessageSid Ganis, former President of the Motion Picture Group at Paramount Pictures, former Vice Chairman of Columbia Pictures, and four-term President of the Academy of Motion Picture Arts and Sciences, joins host Kevin Goetz for a wide-ranging conversation spanning more than five decades in Hollywood. Ganis traces his path from an office-boy job won through a chance connection, to marketing campaigns for The Empire Strikes Back and Raiders of the Lost Ark, to greenlighting Ghost and Fatal Attraction, and to acquiring the rights to Forrest Gump during his years running Paramount.Brooklyn Roots and Greek Jewish Heritage (03:14): Ganis traces his Romaniote Jewish heritage to Ioannina, Greece, and his grandparents' flight to New York's Lower East Side. Ganis recalls his first solo trip to the movies, seeing Gunga Din for 25 cents at a neighborhood theater.Quitting College and a Lucky Break (08:50): After dropping out of Brooklyn College, Ganis landed his first publicity job thanks to a chance connection from his Uncle Phil.Joining 20th Century Fox (12:57): Ganis describes his early years in publicity, working for Lee Solters and later joining Fox while Cleopatra was in production.Working with Joseph L. Mankiewicz (17:44): Ganis remembers collaborating with the director years later and calls him one of Hollywood's greats.Testing Ghost (28:01): Ganis shares a test-screening story from Ghost that captures how unpredictable audiences can be.Meeting George Lucas and Joining Lucasfilm (31:34): Ganis recalls being introduced to a young George Lucas by Francis Ford Coppola, then later joining Lucasfilm as Empire Strikes Back went into production.Marketing Raiders of the Lost Ark and Meeting Nancy (33:40): While promoting Raiders of the Lost Ark, Ganis met his future wife, Nancy Hult, through a PBS fundraiser project that later won him an Emmy.Columbia Pictures and a Career in Marketing (37:20): Recruited to Columbia by Peter Guber and Jon Peters, Ganis explains why he stayed in marketing rather than move into production.Four Terms as Academy President (42:26): Ganis reflects on his proudest achievement: spearheading the 17-year effort to build the Academy Museum of Motion Pictures.Sid Ganis's career is a reminder that cultivating relationships and a willingness to stay close to the audience can carry someone through every era of a changing industry. In his own words, his story is one of gratitude for the people who opened doors for him, and for a business he never stopped loving.Host: Kevin GoetzGuest: Sid GanisProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, Nick Nunez, and Kari CampanoAudio Engineer: Gary Forbes (DG Entertainment)For more information about Sid Ganis:Wikipedia: https://en.wikipedia.org/wiki/Sid_GanisIMDB: https://www.imdb.com/name/nm0304398/Variety: https://variety.com/exec/sid-ganis/For more information about Kevin Goetz:- Website: www.KevinGoetz360.com- Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678- How to Score in Hollywood: https://www.amazon.com/How-Score-Hollywood-Secrets-Business/dp/198218986X/- Facebook, X, Instagram, TikTok, YouTube, Substack: @KevinGoetz360- LinkedIn @Kevin Goetz- Screen Engine/ASI Website: www.ScreenEngineASI.com