Side Affects Episode 102 | ConsumerOptix: Becoming the ‘Amazon’ of Life Insurance

James O’Hara, CEO of Dayton-based ConsumerOptix, has drawn a path for this front-office communication start-up to become the ‘Amazon’ of Life Insurance. James and his team are driven to get the employee benefits and insurance industry up to speed in the digital evolution by understanding the employee’s approach to consuming and purchasing. Join Side Affects producer Kenzie McEvily and McGohan Brabender’s Director of Strategy & Innovation, David Homan, offsite in the newly renovated Dayton Arcade, where ConsumerOptix resides. Tune in to learn how employers can use this software to share a personalized message that all employees can understand.