Side Affects Episode 114 | Cultivating Success throughout the Member Journey - Part III

On this episode of “Side Affects,” McGohan Brabender’s Strategy and Innovation team continues to discuss the driving force behind why “The New Member Journey” research is essential in understanding trends in benefits planning. Our host Kenzie is joined again by Dave Homan, Director of Strategy and Innovation, to dissect the findings of this research and better understand why these trends are changing. Part 3 of this series highlights the importance of knowing what employees in different generational stages want from their benefits program and what they are willing to do to get those benefits. Listen in to learn more about how the “new normal” of benefits planning impacts member utilization and what these findings mean for employers moving forward.