Side Affects Episode 153 | The Science of Employee Persuasion | Part I

Employee benefits shouldn’t feel like a burden - for HR teams to design or for employees to use. Yet, unread open enrollment emails and overlooked preventive care show a disconnect in how we communicate. In this episode, McGohan Brabender’s Chief Marketing Officer, Dave Homan, explores how applying behavioral science and Robert Cialdini’s 7 Principles of Persuasion can help HR and benefits professionals ethically capture attention, build trust and inspire action. Discover how reimagining communication through the lens of human behavior can turn benefits engagement from obligation to connection - motivating, empowering, and energizing your workforce.