Side Affects Episode 153 | The Science of Employee Persuasion | Part I
Employee benefits shouldn’t feel like a burden - …
An episode of the McGohan Brabender Side Affects: Disrupting Health Care podcast, hosted by Employee Benefits | Health Care | Wellness | Leadership | Health Management | Innovation | Human Resources | Employee Engagement | Consumerism | Business | McGohan Brabender | Side Affects | Side Effects, titled "Side Affects Episode 153 | The Science of Employee Persuasion | Part I" was published on October 17, 2025 and runs 26 minutes.
October 17, 2025 ·26m · McGohan Brabender Side Affects: Disrupting Health Care
Summary
Employee benefits shouldn’t feel like a burden - for HR teams to design or for employees to use. Yet, unread open enrollment emails and overlooked preventive care show a disconnect in how we communicate. In this episode, McGohan Brabender’s Chief Marketing Officer, Dave Homan, explores how applying behavioral science and Robert Cialdini’s 7 Principles of Persuasion can help HR and benefits professionals ethically capture attention, build trust and inspire action. Discover how reimagining communication through the lens of human behavior can turn benefits engagement from obligation to connection - motivating, empowering, and energizing your workforce.
Episode Description
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.