Side Affects Episode 155 | The Science of Employee Persuasion | Part III

Side Affects host, Kenzie McEvily closes out the …

An episode of the McGohan Brabender Side Affects: Disrupting Health Care podcast, hosted by Employee Benefits | Health Care | Wellness | Leadership | Health Management | Innovation | Human Resources | Employee Engagement | Consumerism | Business | McGohan Brabender | Side Affects | Side Effects, titled "Side Affects Episode 155 | The Science of Employee Persuasion | Part III" was published on November 1, 2025 and runs 32 minutes.

November 1, 2025 ·32m · McGohan Brabender Side Affects: Disrupting Health Care

Summary

Side Affects host, Kenzie McEvily closes out the three-part series with MB Chief Marketing Officer, Dave Homan, exploring the final three of Robert Cialdini’s 7 Principles of Persuasion: Liking, Social Proof and Unity. In this episode, Dave shares how psychology and human connection can transform benefits communication — from using peer influence and authentic storytelling to fostering a shared culture that drives trust, engagement and participation. Discover how to move beyond information overload and inspire genuine connection between your employees and their benefits.

Episode Description