Siffat Haider, Co-Founder & Co-CEO Of Arrae: What Makes A Successful Influencer Marketing Campaign

Siffat Haider, co-founder of the natural supplements brand Arrae, joins us on this episode to unpack the ‘it factor’ that drives her company’s success. She walks us through exactly how she launched a DTC brand and what her day-to-day looks like now that it’s really taken off.  Siffat has such a unique perspective on influencer marketing as someone who’s both a content creator and founder, and she shares her top advice for people on both sides of those deals. We also get into strategies for community-led marketing and talk about the trend of de-influencing.  IN THIS EPISODE, WE TALK ABOUT: What prompted Siffat to explore the world of holistic medicine  The benefits of soft launching a product  How Siffat created an influencer marketing campaign with a tiny budget  Key marketing advice for brand owners and influencers The division of labor between Siffat and her co-founder (who also happens to be her husband)  RESOURCES Learn more about Be Social Group CONNECT WITH SIFFAT Follow Siffat: @siffhaider  Follow Arrae: @arrae.co  Shop Arrae: arrae.com  Listen to The Dream Bigger Podcast  CONNECT WITH ALI Follow me on Instagram: @aligrant Follow me on TikTok: @aligrnt  CONNECT WITH JESS Follow me on Instagram: @jessyoowould Follow me on TikTok: @jessyoowould