Sign Your Own NIL Deal (It's Already on Your Phone) | Ep. 014

If you’re a parent trying to understand today’s sports culture, recruiting, exposure, and everything that comes with high school football, check out my book, "Football 101: A Mother's Playbook to Understanding High School Football." It was written to help parents understand the game, the mindset, and the reality behind all the noise on social media. Available now on Amazon: Football 101 on AmazonThe impact of social media on high school sports, the value of attention and visibility, and the opportunities for athletes and businesses in the digital age.TakeawaysAttention is valuableExposure doesn't replace skillChapters00:00 The Illusion of Elite Athletes10:06 The Pressure of Public Performance19:15 Monetizing Attention and Visibility