Signage Tips for Retailers | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

If you're looking to attract more customers to your store, make sure that you don't forget about your parking lot or maybe some windows towards the back that are kind of covered.  You can put up great signs that are inspirational, so “you could be a cook, you can be a cook, you could be the hero,” and with one picture of what it is, but your goal is to not just say it's 20% off this weekend. Customers are immune to that. What you tap into is when you say you can cook and you show somebody, maybe have lessons or something, you've started to activate that wonder in the customer and they start wondering, “Well, I wonder how I would do that?” and that's going to propel them to come into your store. It starts with having compelling signage that gets a response of what would it be like to do this? Instead of, Oh, well you've got this on sale or something that everybody else is doing. You're looking to compete. You've got to attract customers with window signs that convert, that not only inspire and motivate to make additional sales. If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to [email protected]. Thanks for listening!