Signal & Noise at Cannes Lions 2026 – Day 3 Compilation With Rio Longacre, Brett House & Krish Raja

Day 3 at Cannes Lions 2026 may have been the hottest day in French history, but it also delivered some of the most thoughtful conversations of the week.Recorded live from Hearst House in Cannes, this Signal & Noise compilation brings together founders, CMOs, product leaders, publishers, identity experts, and healthcare innovators to discuss what’s actually changing in advertising, media, data, and AI.A recurring theme throughout the day was that we’re entering a new phase of the AI era. The prototypes are everywhere, but deployment is hard. Brands are still wrestling with fragmented data, trust, context, measurement, and figuring out how agentic systems fit into real business workflows. At the same time, publishers are rediscovering the value of premium relationships, healthcare marketers are embracing AI-driven disruption, and identity is becoming strategically important again.🎙 Sarah Robertson – Chief Product Officer, ExperianTrusted data, identity as infrastructure, MCPs, consumer agents, and why product teams are being pushed to build capabilities the market isn’t quite ready to consume.🎙 Christian Monberg – CTO, Zeta GlobalAthena, agentic marketing, the new partnership with Palantir, and why brands still haven’t solved their data foundations despite years of investment in martech stacks.🎙 David Sandström – CMO, KlarnaHow Klarna transformed itself from a B2B payments provider into a consumer brand, designing financial experiences for real people instead of “tech bros,” and why shopping remains an emotional experience that agents won’t fully replace.🎙 Jim Weiss – Founder & Chairman, Real ChemistryThe future of healthcare marketing, precision medicine, longevity, physician influence, and why healthcare may be the industry most ripe for AI disruption.🎙 Matt Krepsik – CEO, MediaRadarMMM, metadata, trust, context, speed, creative effectiveness, and how AI may finally make marketing measurement actionable in near real time.🎙 Mathieu Roche – Founder & CEO, ID5Identity as advertising infrastructure, the implications of the Publicis acquisition of LiveRamp, and what happens when consumer agents begin acting as extensions of ourselves online.🎙 Melissa Gordon-Ring – Global President, Omnicom Media Group HealthHealthcare’s emergence at Cannes, AI’s impact on clinical development and commercialization, and why pharma marketers may ultimately benefit most from agentic technologies.🎙 Lisa Ryan Howard – Global CRO, Hearst MagazinesPublishers are back. Hearst discusses premium audiences, first-party data products, AI-powered sales tools, direct relationships, and why quality content is becoming more valuable in an era of infinite AI-generated noise.This was our third day together at Cannes Lions 2026, and the themes were impossible to ignore:• AI is exposing weaknesses in existing technology stacks.• Trusted data matters more than ever.• Identity isn’t dead—it’s evolving.• Publishers may finally have leverage again.• Healthcare is becoming one of the most exciting categories in marketing.• Creativity still outperforms algorithms when it comes to moving people.More Cannes conversations are coming soon, including our Day 4 recap and additional individual interviews from Hearst House.Subscribe to Signal & Noise on Apple Podcasts and Spotify, and watch individual sessions as they are released here on YouTube.