Signals #2: A Breakdown of the Ads that High School Students Actually Remember

from Higher Ed Pulse · host Zach Busekrus, Matt Diteljan

It can be difficult to measure the value of advertising — especially when it comes to brand awareness building campaigns. Gen Z has a 30-40% higher ad recall than millennials, but are also quicker to recognize and skip ads than older generations. On this episode of Signals, Zach and Matt break down helpful frameworks for how to create digital ads that capture and keep the attention of high school students. Join the duo for a walkthrough and creative riff on what does and doesn’t work on Instagram, TikTok, Snapchat, and YouTube when trying to reach Gen Z.Learn more about this episode in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What this episode covers

On this episode of Signals, Zach and Matt break down helpful frameworks for creating digital ads that both capture and retain the attention of high school students.

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Signals #2: A Breakdown of the Ads that High School Students Actually Remember

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This episode is 48 minutes long.

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This episode was published on November 17, 2021.

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