Signals in the Noise: Unlocking Modern Go-to-Market with AI-Powered Insights

Linda Lian, CEO and co-founder of Common Room, shares how AI is transforming go-to-market strategies by surfacing actionable signals from "dark social," product usage, and digital engagement. She explains why unifying person-level data across social, product, and third-party sources unlocks smarter, more personalized outreach—and how sales, marketing, and RevOps can move beyond manual toil to strategic activation. Linda offers practical plays for social selling, website engagement, and tracking champions on the move, while addressing the balance between automation, human connection, and data privacy. Learn more at https://www.coffee.ai/