Signals + Stories | Episode 3 | Why Brands Are Betting Bigger on Podcasts

When we zoom out on the marketing landscape right now, audio is definitely having a moment, but maybe not in the way people expect. It’s no longer just an add-on channel. We’re seeing it become a much more strategic part of the media mix. Especially with podcasts, you’re getting this really high-attention, low-distraction environment, which is pretty rare right now. We talk about the attention economy all the time. But it does raise the question... if attention is the currency, are we actually valuing it properly in our media plans? In this episode we speak with Heather Gordon, Managing Director of Acast Canada on this very topic.