Signals + Stories | Episode 4 | Finding the Signal: The MMM Revival

Are marketers drowning in data but starving for direction?In this episode of Signals and Stories, Robin LeGassicke and Kelly Miller sit down with Hilary Borndahl, Founder of Miix Analytics, to unpack the growing importance of Marketing Mix Modeling (MMM). They explore why MMM is making a comeback, how it helps brands understand what’s truly driving growth, and why the future of measurement is about business impact, not just reporting metrics.A practical conversation on media effectiveness, brand building, and making smarter marketing decisions