Signals + Stories | Episode 5 | Connecting Signals, Creating Outcomes

Organizations continue to collect more and more data, but how can marketers turn those signals into action that drives business?In this episode of Signals + Stories, Robin LeGassicke and Kelly Miller sit down with David Phillips, Chief Media & Activation Officer at Environics Analytics, to discuss the evolution of audience intelligence and what it takes to connect data and turn it into better business decisions. From first-party data and privacy to AI and measurement, they explore how marketers can find the signals that matter and create real business impact.