Signals + Stories | Episode 7 | How AI is Rewriting the Path to Purchase

What happens when consumers stop shopping and start delegating decisions to AI?In this episode of Signals + Stories, Derek Dietrich joins Robin and Kelly to explore how AI is transforming consumer behavior, retail media, and the future of marketing. As intelligent agents begin influencing product discovery, recommendations, and purchasing decisions, brands face a new challenge: how do you win when AI becomes part of the customer journey? From agentic commerce to AI-powered personalization, this conversation examines the opportunities, risks, and practical steps marketers should be taking today.