Signature Standout & Market Research Based on Your Unique Coaching Method episode artwork

EPISODE · Oct 14, 2020 · 42 MIN

Signature Standout & Market Research Based on Your Unique Coaching Method

from Business Not As Usual with Megan Yelaney · host Megan Yelaney

Let's dive in shall we  Cuz today is where it gets REAL JUICY      Part 1: Signature Standout (This is where the FUN begins) Now that you're more clear on which type of coach you generally fall into and who you want to help, we want to start to develop your signature standout. This will be a combination of who you are as a person/coach and how that resonates with a 100% soulmate client.   The truth of it is, if you're doing high level, high touch coaching, you're going to be spending a ton of time with your clients. And if you're spending a ton of time with ANYONE, you want to like them right? Heck, I even will venture to say you want to LOVE them.   THAT'S the difference between not identifying your unique coaching method and signature standout and, well, identifying it    --->Without it=clients --->WITH it=SOULMATE clients who you're obsessed with (who pay you more, re-sign AND refer you out).   PART 2: MARKET RESEARCH Market Research is tried and true, and if you don't do it, you are going to be sorely disappointed. In fact, DOING it can even help you attract new clients  (It happens almost every time I have a client do this).   99% of the time, we really connect with our ideal soulmate client, because they are experiencing something similar to what we have in one way or another. We have experienced a transformation that was so, well, for lack of a better word, TRANSFORMATIVE (LOL), that we created our purpose and an entire coaching business around. THAT'S HUGE. We have a deep connection to helping people who've been through what we have.   BUT. A BIG MISTAKE we can make is ASSUMING we know exactly how they're feeling at this very moment.   Once you've made a transformation, it's REALLY hard to truly go back to how you felt 100%.   You're going to learn how to share your story authentically in a powerful post tomorrow, but it will be even MORE powerful if you take the steps in today's challenge FIRST.   Today, I'll show you how to figure out what your ideal soulmate client truly wants (and how they say it), which will help you communicate those answers INTO your posts effectively so they can't help but want to work with you.   Here are the worksheets to use for the entire challenge to take notes/keep track of your homework.   If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share it your IG stories and tag me, @meganyelaney @prettyawkwardentrepreneur Join the Get More Clients 5-Day FREE Challenge! CONNECT WITH MEGAN: Website Instagram Facebook The #prettyawkward Female Entrepreneurs Create Impactful Passive Income

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