Signia Aspire: Prioritizing Meaningful Relationships with B2B Customers Produce Loyal Program Members

Send us Fan MailSignia is one of the 14 brands under the WS Audiology (WSA) umbrella. Formed in 2019 through the merger of Sivantos and Widex, WSA is a global hearing aid manufacturer, with its headquarters in Denmark and another U.S.-based headquarters in Iselin, NJ. Through several transitions in its 140 years of experience in the hearing industry, the company leverages its experience with innovation to develop a firm foundation that enables it to be a key player in the hearing space today.Signia has grown to be one of the leading hearing aid brands worldwide. Through its B2B member-focused Aspire program, mutually-beneficial relationships are formed to help audiologists and other hearing loss professionals serve their patients while building successful practices. For those members, Aspire delivers opportunities to choose the benefits they need as they grow and strengthen their businesses.Mark Johnson, CEO of Loyalty360, spoke with Stephanie Miller, Senior Loyalty Program Manager at Signia Aspire, about engaging members through the “three pillars” of its B2B loyalty program, offering a “white glove service,” and building meaningful relationships with member practices.Read the full interview on Loyalty360 here: https://loyalty360.org/content-gallery/in-depth-exclusives/signia-aspire-prioritizing-meaningful-relationships-with-b2b-customers-produce-loyal-program-member