S2E27 · Significance of Storytelling in CX and EX with Perry Philipp, CDO Of Entain

In this episode of Speaking From Experience, hosted by Len Devanna. Perry Philipp, Chief Data Officer of Entain, chats with Len about how data, AI, and trust drive one of the world’s largest gaming brands. Perry shares insights on leading data initiatives in a highly regulated, 24/7 global environment—where player safety and responsible play are key. He discusses how his team supports regulatory compliance, customer experience, and the importance of building a data foundation that enables personalized, trustworthy experiences that foster loyalty.Perry emphasizes the power of storytelling and data literacy across functions to gain buy-in and create a culture of trust. He highlights initiatives like the Data Academy, which upskills colleagues at all levels, and offers practical advice on navigating complex data landscapes, avoiding pitfalls like data debt, and balancing ambition with real business value. His leadership philosophy centers on humility, collaboration, and empowering teams to deliver impactful results at scale.Tune in to explore how organizations can leverage human-centered design and responsible data practices to innovate while maintaining trust. Perry’s insights on leadership, culture, and data strategy offer valuable lessons for any industry aiming to turn data into a strategic asset. Watch the full episode here: https://youtu.be/xdKM_TQzB18#Podcast #SpeakingFromExperience #DataLeadership #AI #CustomerTrust #ExperienceDesign #ResponsibleInnovation #Transformation #Leadership #DataAcademy00:00 Introduction to Speaking From Experience00:55 Understanding Entain and Its Global Impact01:49 Data's Role in a Regulated Environment02:48 Technology and Employee Engagement in Data04:58 Enabling Excellence Through Data06:46 The Evolving Role of the Chief Data Officer09:32 The Data Academy: Educating for Success11:51 Customer Experience and Data Integration13:49 Building Trust in Data-Driven Experiences16:15 The Importance of Trust in Data Quality17:42 Data Excellence and Industry Standards21:17 Navigating Data Analysis Paralysis23:30 Starting with Value in Data Strategy25:54 Balancing Ambition with Business Value27:45 Designing Trusted Data-Driven Experiences30:04 The Never-Ending Journey of Data Trust31:23 Breaking Down Silos for Better Collaboration32:52 The Power of Storytelling in Data36:08 Global Leadership and Building Trust39:51 People-First Leadership in Data42:16 Key Themes in Leadership and Data42:44 Fast Five: Quick Insights from Perry