Signup Forms - Your List Building Trick | Chris Malta's EBiz Insider Podcast

Putting together an email list without signup forms is a lot like hosting a backyard barbecue without sending invitations. Sure, hungry neighbors might catch wind and wander in, but counting on chance is a sketchy strategy at best. Email signup forms are the online equivalent of posting that glowing neon sign advertising "free burgers"; they let potential subscribers know exactly where the party's happening and how to get in on the good stuff.