Sila neuromarketingu je enormná. Dokáže hýbať s našimi emóciami

from Brainstorming · host Podcasty SME

Reklama na rôzne produkty na nás dávno nečíha len na papierových letákoch, bilbordoch a v televízii. V masívnom množstve vyskakuje aj na webových stránkach a najmä sociálnych sieťach. Využíva moderný marketing poznatky z neurovied? Ako vďaka vedeckým poznatkom vedia reklamy lep&scaron;ie ovplyvniť, ktorý výrobok si kúpime a je etické využívať poznatky z neurovied na komerčné účely? V novej epizóde podcastu Brainstorming sa moderátorka Denisa Prokopčáková s neurovedkyňou Dominikou Fričovou pozrú na silu neuromarketingu. – Ak máte pre nás spätnú väzbu, odkaz alebo nápad, napí&scaron;te nám na [email protected]  – V&scaron;etky podcasty denníka SME nájdete na⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ sme.sk/podcasty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – Ďakujeme, že počúvate podcast BrainstormingSee omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Aug 17, 2025

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Sila neuromarketingu je enormná. Dokáže hýbať s našimi emóciami

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