Síla značky FLEXI

from Podcast od Kooperativy · host Pojišťovna Kooperativa

V prvním díle podcastu od Kooperativy se věnujeme životnímu pojištění FLEXI, o kterém se rozpovídají Irena Rohlová a Daniel Časar. Irena dříve působila v Pojišťovně České spořitelny jako ředitelka podpory prodeje a prozradí nám, díky čemu se FLEXI stalo nejznámější značkou na trhu životního pojištění. Dan je vedoucí marketingové komunikace a prostřednictvím čísel z výzkumů vám vysvětlí důvody strategického rozhodnutí, proč i nadále pokračujeme s názvem FLEXI a jak síla značky FLEXI pomáhá otevírat dveře ke klientům. Co uslyšíte: * Jak se FLEXI stala nejznámější značkou na trhu. * FLEXI jako odborník na vážné životní situace. * Výhody fúze pro značky FLEXI a Kooperativa. * FLEXI je synonymum životního pojištění.

Episode metadata supplied by the publisher feed · Published Sep 21, 2021

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Síla značky FLEXI

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