Silence, Signals, and the "Decision List"

Most public affairs teams don’t lose because they lack information — they lose because they’re drowning in noise. In this episode of Policy Wins, Tommy Zei explains why "early warning" isn’t about how fast you get an alert, but how much lead time you have to make a decision. Learn how to separate broad awareness from your "decision list" and why the most important data point in Washington is often what isn't being said.