Silo Busting mit Content

An episode of the The Voice of B2B Marketing podcast, hosted by B2B Expert Group des Dialogmarketingverbandes Österreich (DMVÖ), titled "Silo Busting mit Content" was published on May 24, 2022 and runs 31 minutes.

May 24, 2022 ·31m · The Voice of B2B Marketing

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Summary

Wie sieht eine erfolgreiche Content-Marketing-Strategie aus? Was macht einen guten Content Marketer aus? Content Marketing ist nach wie vor eines der heißesten Themen im B2B Marketing. Über das, und wie Content Marketing hilft, Silos in Unternehmen herunterzubrechen, haben wir mit Brigitte Naylor-Aumeier gesprochen. Sie hat sich seit mehr also zehn Jahren dem Content Marketing verschrieben und betreibt es inzwischen sehr erfolgreich als Principal Content Marketing Strategist Corporate b...

Episode Description

Wie sieht eine erfolgreiche Content-Marketing-Strategie aus? Was macht einen guten Content Marketer aus? Content Marketing ist nach wie vor eines der heißesten Themen im B2B Marketing.

Über das, und wie Content Marketing hilft, Silos in Unternehmen herunterzubrechen, haben wir mit Brigitte Naylor-Aumeier gesprochen.

Sie hat sich seit mehr also zehn Jahren dem Content Marketing verschrieben und betreibt es inzwischen sehr erfolgreich als Principal Content Marketing Strategist Corporate bei der Softwarefirma SAS sowie im deutsch- als auch englischsprachigen Raum.

Brigittes Tipp für alle, die sich mehr mit Content Marketing auseinandersetzen wollen: das Content Marketing Institute.

Wir freuen uns über euer Feedback: [email protected]
Mehr Informationen zu unserem Podcast und die Arbeit unserer B2B Expert Group beim DMVÖ

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