Silverfox Hustle #23 - Syafiq Lee - The Founder of Ashes Burnnit, Gourmet Burgers in the Heartlands

Send us Fan MailI am delighted to showcase a graduate of the Institute of Technical Education (ITE), Syafiq Lee, in Episode 23.Syafiq tells us his early influences in cooking and what made him decide to pursue it full time. He also reveals his hunger to succeed stems from the desire to dispel the myth about the ITE acronym and the fact that he was almost rejected for admission at College West.He now holds a Bachelors Degree in Gastronomy and Restaurant Management from the Institute of Paul Bocuse (Lyon, France). Syafiq shares why the constant drilling, the long working hours, his course mates, the &%*%^! In the kitchen and of coz his lecturers at the ITE have made the Chef and the man he is today.The Man Utd fan also shares his experiences winning the Gold and Silver Awards at the Food Hotel Malaysia Competition and also the little known fact that he was the winner of the Cleo Bachelor Competition in 2019!Syafiq’s story hits the peak when he shares his experience of starting his own stall called Burgs by Project Warung with a couple of friends. From the start-up , to the highs of hitting $80k in revenue and to the lows of losing his friends at the end - absolutely riveting and you can feel the pain in his voice as he speaks about his regret on the failed partnership.There is always a silver lining though - Syafiq is now the founder of Ashes Burnnit - Selling Gourmet Hawker Burgers! He tells me why people should patronise Ashes Burnnit, how they are absolutely killing it and also his plans for the future. Syafiq Lee’s story is one for the underdog and the never-say-die attitude of fighters who know their targets and how to achieve them! I dedicate this Episode to the good people at the Institute of Technical Education who had a big say in Syafiq’s development.