Silverfox Hustle #41 - Bernard Lim - The Media Man

Send us Fan MailBernard Lim has spent 3 decades in the media and entertainment industry. Falling in love with radio and broadcasting listening to Rediffusion Radio, Bernard became a freelance radio DJ with them, a dream come true! It is no surprise that he was a fan of legendary DJ, Chris Ho, who later on became a friend.Bernard is candid in sharing his experience at 98.7FM (Perfect Ten) and his fellow DJs at that time….all of whom brings back wonderful memories….Think Ann Neo, Mark Richmond, Dahlia Z, Belinda Sunshine, Hubert Tang, Aloysius Tan and many more. What really intrigued me was when Bernard revealed the intricacies of being a radio DJ, something that we the listeners do not understand at all! Do not miss it.Bernard, who is the current Programme Director at Kiss FM and One FM, also speaks about his time as the CEO of Lifebrandz, a listed F&B company which ran familiar hip nightspots like Aquanova, Yello Jello, Zirca, Mulligan’s Irish Pub etc. He reveals not only the challenges he faced being the CEO, but also trying to find a balance  between his faith and his profession.You do not want to miss Bernard’s story of how he was hit by arteriovenous malformation, a stroke of the brain, leaving him in a coma for 2 days!Episode 41 with Bernard takes you on a a real ride - from humble beginnings, the highs, the lows, of faith, love, gratitude, of hope & of coz the Hustle! Enjoy!