SILVERSIDE AI's Co-Founders: Inside Coke’s AI-powered Christmas campaign – PJ Pereira and Andrew O'Dell

Today’s guests are PJ Pereira and Andrew O’Dell, co-founders of renowned creative agency Pereira O’Dell as well as their AI venture SILVERSIDE– fresh from delivering Coca-Cola’s fully AI-generated 2026 Holidays Are Coming campaign.Alongside the controversy and lessons learned, PJ and Andrew explain why SILVERSIDE was spun-out as a separate business, how speed and experimentation are reshaping creative processes, and why culture is everything when navigating change.They also explore how AI is accelerating pressure on traditional agency business models – from production workflows to how value is priced and rewarded. This is an honest, optimistic conversation about fear, reinvention and leadership in a moment of rapid transformation.HIGHLIGHTS:[02:13] Reinventing an icon[07:57] From creative indie to AI Lab[15:48] Resilience in the echo chamber[17:18] Finding the hand raisers[23:45] Rethinking creative value[26:00] Exposing broken models[30:31] Learning by doing[33:14] People-first mentality[36:01] The gap between indies and network agenciesMORE ABOUT PJ PEREIRA AND ANDREW O'DELL:LinkedIn (PJ): linkedin.com/in/pjpereiraLinkedIn (Andrew): linkedin.com/in/andrew-o-dellSILVERSIDE AI: Silverside.aiHOST SOCIALS:LinkedIn: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:Website: codefinery.comBook: Market of One