Similar Expertise, Different End Goals: Monetizing Your Personal Brand Your Way with Katrina Owens

What if two people could have nearly identical expertise in personal branding and visibility… but build completely different businesses from it?In this episode of The Power Table Podcast, Taylor sits down with Katrina Owens, podcast host, speaker, and award-winning Personal Branding and Public Relations expert, to talk about the many ways entrepreneurs can monetize visibility and build authority in their industries.While Taylor and Katrina both teach personal branding, speak on stages, and help entrepreneurs increase their visibility, this conversation explores how similar expertise doesn’t always lead to the same business model or end goals.Together they discuss how entrepreneurs can define success on their own terms, the responsibility that comes with influence, and the role of PR, collaborations, and events in building brand authority.Katrina shares insights from her work helping entrepreneurs become the famous face of their business through aligned PR strategies, while Taylor reflects on how visibility can be leveraged through community building, speaking, and relationship-driven opportunities.This episode is a powerful reminder that when it comes to personal branding, there isn’t one right path—there are many ways to build influence, credibility, and impact.In This Episode We Cover• Why personal branding is a strategy, not the end goal• How entrepreneurs with similar expertise can build very different businesses• The importance of defining success based on your own values and goals• How PR and media visibility build brand authority• Why third-party validation matters in personal branding• The role of events, speaking, and collaborations in growing influence• How visibility planning can lead to real business opportunities• The responsibility that comes with building a platform and influenceMORE:APPLY for The Power Table 100 Awards: ⁠⁠⁠⁠https://thepowertable.co/the-power-table-100-awards/⁠⁠⁠⁠SAVE the date for our 2026 conference, The Power Table LIVE! It's April 22-23, 2026 in Destin, Florida. Get your ticket here: ⁠⁠⁠⁠⁠⁠www.thepowertable.co/conference⁠⁠⁠⁠⁠⁠Join The Power Table Mastermind: ⁠⁠⁠⁠⁠⁠www.thepowertable.co/mastermind⁠⁠⁠⁠⁠⁠I love speaking on your podcast or your event! Details here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.taylorsmithonline.com/speaking⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a DM on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thepowertable.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE Facebook Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/thepowertable⁠⁠⁠⁠⁠KATRINA:Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/katrinaowenspr/Website: ⁠https://www.katrinaowens.com Grab your ticket to Power Table LIVE 2027: https://www.thepowertable.co/conferenceJoin The Power Table Mastermind: https://www.thepowertable.co/mastermindI love speaking on your podcast or at your event! Details here: https://www.taylorsmithonline.com/speakingSend me a DM on Instagram: https://www.instagram.com/thepowertable.co/Join our FREE Facebook Community: https://www.facebook.com/groups/thepowertable