Simon Auteri: From Andy Murray to Brendon McCullum & The Business of Modern Cricket | #223

In episode 222, Max chats with Head of TGI Cricket Simon Auteri! Simon gives us a rare look inside the England camp, where he represents Head Coach Brendon McCullum, and shares the mindset that’s shaped England’s resurgence. He also reflects on his journey - from learning the ropes in Andy Murray’s management team during the tennis star’s rise, to launching his own talent agency, and eventually combining forces with TGI Sport. We dive into what it takes to build a talent agency from the ground up, how to earn an athlete’s trust, the key conversations that helped land McCullum the England role, and how Simon identifies the next wave of elite talent. All this and much more in episode 222 of Sporting Max! www.instagram.com/sportingmax.podcast/