Simon Cohen: Most Buyers Agents Aren’t Worth The Fee

Simon Cohen is the Founder and CEO of Cohen Handler, one of Australia’s largest and most respected buyer’s agencies.In this conversation, Simon shares with Matt Purcell the hard truth behind the buyer’s agent industry, and the negotiation strategies that have helped his clients secure billions of dollars in property.Key Topics00:00 Intro02:00 Why Simon Started Cohen Handler During the GFC05:13 Is Being a Buyer’s Agent the New “Get Rich Quick” Trend?08:44 How To Tell If A Buyer’s Agent Is Good Or Bad11:19 Are Most Buyer’s Agents Overpaid?14:04 Why Simon Thinks 85–90% Shouldn’t Be In The Industry16:46 The Real Meaning Of Brand In Business20:25 Why Marketing Doesn’t Build A Brand22:35 Simon’s Negotiation Masterclass27:03 Why Most Deals Happen Off-Market28:42 The Reality Of Building A Business From Scratch30:28 The Pressure That Drove Simon To Succeed33:39 Why Financial Freedom Was His Real Goal35:35 The Truth About Running A Buyer’s Agency38:26 What Makes An Elite Buyer’s Agent40:28 What Destroys Agencies As They Scale42:21 The Future Of Buyer’s Agents In Australia43:24 The Myth Of Property Portfolio Flexing45:42 What’s Next For Cohen HandlerBuild Your Brand With with KYU Media:Website: https://kyumedia.com/ Instagram: https://tinyurl.com/ysz9dfb9 LinkedIn: https://tinyurl.com/3pzxj56bConnect with Matt PurcellInstagram: https://tinyurl.com/4fxvhstaLinkedIn: https://tinyurl.com/3ak2e7a3