Simon Kreitem 'How to tell emotional stories'

Series Two In this episode of #TheNewAbnormal podcast, I interview the filmmaker, photographer and story finder Simon Kreitem. He's also the CEO at Lonelyleap, a collaborative, transatlantic team of strategists, directors, cinematographers, designers and producers; whose films are based on human truths. They communicate at a deep level, stimulating intelligence, feeding curiosity and inspiring acton. In this episode, we cover how he approaches the 'story discovery' process, regarding the evaluation of this on the basis of 'what is it that you've found, what did you discover, how does it move you, what insight does it give you'? Those rules are, he says, as true as they've ever been. Simon also mentions a great truism of storytelling..."that so often it's the little person who says the most profound things". (To which any researcher or journalist listening to this podcast will no doubt agree). Along the way, he discusses a range of their films, which included subjects ranging from Death Row to Local Communities to Cutting-edge Technology. Incidentally, the film about Death Row is about inspiring a piece of work as you can expect to see. Bet you didn't expect that...