Simon Marsland of Toasted Productions and DIG

Okay, so we were supposed to sit down with Simon Marsland of Toasted Productions and DIG to talk about new AR app, Manchester Music Mooch, but we went down a cultural and archive rabbit hole… And can you blame us?The MediaCity production team has a fascinating and absolutely unique archive of videos from the 1960s, including John Lennon and Yoko Ono, Marina Abramovic, Bob Dylan and Salvador Dali.As we discover in the podcast, how they got hold of the archive involves a music festival, a chance encounter, Amsterdam, a massive lorry, a whole heap of adult material and a lot of negotiation.Simon has been based at MediaCity since almost the very beginning and explains how being at the centre of it all means they can push innovation even further, not least through Manchester Music Mooch.Launched alongside MCR Live 25, a celebration of Greater Manchester’s music, coinciding with Oasis’ homecoming concert at Heaton Park, the app allows you to explore some of the city’s cultural history. Download the free app and explore music with your Augmented Reality narrators including DJ Paulette of No1 Club/Hacienda/Ibiza fame, Rowetta (Happy Mondays), Luke Una (Electric Chair, Homobloc), Kate O’Donnell (Paradise Factory, Trans Creative) and Middleton born singer songwriter JP Cooper.The app was created by MediaCity based Dig Media and award-winning app developers – ArcadeXR, in collaboration with Manchester Digital Music Archive, Salford University, Toasted Productions and the Royal Northern College of Music (RNCM), along with support by Manchester Accommodation Business Improvement District and Visit Manchester.Contributors include students from The University of Salford MediaCity campus, University Technical College MediaCity, Salford Futures, Band on the Wall and MediaCity’s Immersive Technological Hub (MITIH).Manchester Music Mooch was funded through The National Lottery Heritage Fund. #Oasis #McrLive25 #Podcast #Beatles #JohnLennon #MarinaAbramovic #BobDylan #SalvadorDali #Music #Archive #YokoOno #Salford #MediaCity Hosted on Acast. See acast.com/privacy for more information.