Simón Torras of Ponterra talks project supply, vertical integration & scaling nature restoration

Scaling nature restoration sounds simple until you try to do it at the level the planet actually needs.In this episode, Simón Torras, co-founder of Ponterra, breaks down how they design, finance, and operate large-scale ecosystem restoration projects on degraded agricultural land. From securing one of the largest carbon credit pre-sales in the space to coordinating 120+ people on the ground, Simón explains what it really takes to build climate projects that investors trust and ecosystems depend on.We explore why capital isn’t the real bottleneck in the carbon market, why so many early restoration projects fail to scale, and how full vertical integration became essential to delivering high-quality, long-term results. Simón also shares the mindset shifts founders need when moving from small pilots to industrial-scale operations and why chasing “perfect” measurements stops real climate progress.If you’re building in climate, nature restoration, carbon markets, or any sustainability field that requires trust, operations, and long time horizons, this episode gives you a grounded look at how large-scale impact actually gets built.