Simone Giertz: The "Queen of Shitty Robots" on Building a Real Company | Very First Win

What happens when the internet's "Queen of Shitty Robots" decides she wants to build something that outlasts the joke?In this episode of Very First Win, Rob Hilmer sits down with inventor, YouTuber, and founder Simone Giertz. She built a following of nearly 3 million on YouTube, first as the self-proclaimed "Queen of Shitty Robots" with creations like an alarm clock that slaps you awake and a helmet that brushes your teeth, then with more ambitious and genuinely useful inventions. Now she's doing the hard thing: building Yetch Studio, a real product company that sells her designs to people who have no idea who she is.Simone's very first win isn't an IPO or a viral hit. It's the moment a stranger recognized her brand without recognizing her, proof that the business she spent years building can finally stand on its own.We get into:Why "shitty robots" was the perfect spear to go narrow and deepThe brittleness of personality-based influencer businessesHow to build a product company that's supported by you but not dependent on youWhy every project should fit in a single headline (or a looping GIF with no audio)Land and expand: finding the one thing only you can doListen to Very First Win:Apple Podcasts: https://podcasts.apple.com/us/podcast/very-first-win/id1896315027YouTube: @GoannaCapitalConnect:Robert Hilmer: https://linkedin.com/in/roberthilmer/