EPISODE · Sep 24, 2025 · 3 MIN
Simple FROM Line Test to Improve Your Email Open Rates
from love, email actually · host Mariangela Ruiz
In this episode of Love Email Actually, I'll share a quick but powerful email marketing exercise: testing your “From” address to improve open rates. Should you send emails from your brand name, or add a personal touch with a team member’s name? You’ll learn how to A/B test your from lines properly, how long to run your tests, and why this tiny change can lead to big improvements in engagement. Perfect for small business owners, creators, and anyone looking to build stronger, more personal email connections.
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What this episode covers
In this week’s Love Email Actually episode, I’ll dive into a simple but often-overlooked email marketing experiment: testing your “From” address. Most companies send messages from their brand name, like “Rosie’s Bakery,” but adding a personal touch -- like “Mary at Rosie’s Bakery” -- can dramatically improve open rates. Learn how to run this A/B test correctly, and how long to collect results.
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Simple FROM Line Test to Improve Your Email Open Rates
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