Simple, Profitable Marketing for Law Firm Owners | Michelle Pippin & Johnine Clark

This episode of Life Beyond the Briefs is a breakout session from the GLM Summit featuring Michelle Pippin (founder of Women Who Wow / WoWX) and Johnine Clark, a Maryland family law and estate planning attorney who has built a busy, referral driven practice by getting very clear on who she serves and how she wants to work.This is not a “do all the things” marketing talk. It is two women being straight with you about what actually brings in good cases and a sane schedule. Michelle shares how she turned about fifty bucks and a big idea into a seven figure business. Johnine walks through how she niched her practice, tightened her brand, and became the obvious choice for a specific kind of client without living on social media.You will hear them get into:How to build a real referral ecosystem instead of just hoping people remember youGetting honest about your best clients and being okay that not everyone is a fitUsing micro niches so your ideal clients feel like you are talking directly to themCreating “surround sound” visibility so your name comes up in rooms you are not inReusing and reshaping content you already have so marketing feels sustainableIt is candid, funny, and very real about money, motherhood, and being a woman who is serious about growing a law firm on her own terms.Connect with Michelle PippinWebsite and visibility resources: www.womenwhowow.comSocial: www.linkedin.com/in/michellepippinConnect with Johnine ClarkLaw firm website: www.jnclarklaw.comSocial: www.linkedin.com/in/johnine-clark-86461178 ____________________________________Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia.  He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field.  This podcast is his effort to share that passion with others.Want to connect with Brian?Follow Brian on Instagram: @thebrianglassConnect on LinkedIn