Simple Sales Mistakes Costing Small Jamaican Businesses

Simple sales mistakes can quietly cost your business customers, even when people are already interested in what you're selling.In this episode of Koined Insights, host Shannelle James-Harris sits down with Altonie Thomas, Head of Sales at Digicel Business, to talk about what small businesses often get wrong about sales and how to address them.From prospecting and qualifying leads to follow-ups, customer relationships, sales pipelines, and win rates, this conversation breaks down how business owners can stop treating sales like an afterthought and start building a process that turns interest into revenue.In this episode:Why getting more leads is not enough if your sales process is brokenThe simple sales mistakes that keep customers from buyingWhat a sales pipeline is and why small businesses need oneHow to qualify leads before wasting time on the wrong customersWhy follow-up matters after the first saleHow to reduce friction in your sales processWhy customer relationships matter more than just closing the saleHow business owners can start tracking what is and isn’t working in sales____________________________________________________________________________FOLLOW US ON SOCIALS:Follow Digicel Business:Instagram: https://www.instagram.com/digicelbusi... --Follow Shannelle James-Harris:Instagram: https://www.instagram.com/shannellejh... LinkedIn:   / shannelle-james-harris  --Follow Koined InsightsInstagram: https://www.instagram.com/koinedinsig...TikTok: https://www.tiktok.com/@koinedinsight...____[EPISODE LINKS]DIGICEL BUSINESS:Explore Digicel Business Cloud Solutions, including Microsoft 365 for teams that need secure, flexible tools to work from anywhere. Click here: https://bit.ly/DigicelBusinessKoined---CDCo HOMESBook a centrally located Kingston stay with CDCo Homes.Click here: https://0jpktn.s.gy/cdco-homes---KOINED DIGITALWant to attract more of the right clients through social media? Book a consult with Koined Digital:Click here: https://0jpktn.s.gy/koined-digital _______________________________________ABOUT THE KOINED INSIGHTS PODCASTKoined Insights Podcast is a platform dedicated to bridging the knowledge gap with insights that help people make better decisions in business and beyond. Each episode features entrepreneurs, creatives, executives, and industry leaders sharing real, practical lessons for growth.Produced by Koined Digital