Simple Sells. Clutter Kills. | Chris Malta's EBiz Insider Podcast

If your ecommerce site looks like a slot machine exploded, flashing banners, seizure-inducing colors, pop-ups screaming for attention, congrats, you just sent your buyer straight to the back button. That kind of chaos doesn't sell. It scares people off. Especially if you're running this thing from your kitchen table. You don't get do-overs. Your site has to work the first time.