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EPISODE · Dec 15, 2024 · 17 MIN

Simple, Sticky, Shared

from Straight Talking Sustainability

In this episode, I unpack the power of simplifying your message to create real impact. It’s not about bombarding people with information but boiling things down to what truly matters—making your message simple, sticky, and shared. I’ll walk you through why complicated messages fail and how cutting out the noise helps your ideas land (and stick). We also explore how small, meaningful actions can lead to big shifts when done intentionally. From behaviour nudges to celebrating outcomes, this episode is packed with practical tips to help you share your work more effectively and amplify its impact. Let’s make sustainability stick. Here are the highlights: (2:03) Impactful Messaging (4:44) The Importance of Simplicity (8:00) Making Messages Stick (14:03) The Role of Sharing Links: BJ Fogg Tiny Habits https://youtu.be/jsbF9z6adAo?si=3IjiZGyEU8ZddEuU&t=26 Book Tiny Habits By Bj Fogg | New | 9780753553244 | World of Books Or try your local library for a copy. Book an Enquiry Call with Emma https://calendly.com/emma-lighthouse/enquiry-call Book a Power Hour (Fee Payable) with Emma https://calendly.com/emma-lighthouse/power-hour Book a Power Hour with Emma https://calendly.com/emma-lighthouse/power-hour Connect with Emma Website Email Emma Burlow | LinkedIn Not Sustainable

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Simple, Sticky, Shared

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This episode was published on December 15, 2024.

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