Simpli.fi’s Response to the Deprecation of Third-Party Cookies | Paul Harrison

Paul Harrison, Chief Technology Officer Simpli.fi Paul Harrison, Simpli.fi's CTO, talks about cookie deprecation's impact on advertising. Harrison stresses preparedness, highlighting Simpli.fi's proactive stance, leveraging privacy by design principles. He discusses alternative solutions like contextual targeting, ZTV for CTV, and geofencing for attribution. Addressing concerns about keyword search retargeting and frequency capping, Harrison assures readiness. He also discusses the evolving landscape, including Google's Privacy Sandbox. Simpli.fi's diverse cookieless solutions empower advertisers to navigate changes effectively.